Finally-innovative technology that whitens just as well as a separate system, as you brush. Truly Whitening Toothpaste System doesn't just polish the surface of your teeth, it penetrates, getting beyond the enamal to remove the stains that other "whitening" toothpastes can't reach. Our unique two-tube system enables us to use whitening ingredients at a more powerful concentration that single-tube toothpastes simply can't match. Our exclusive technology can actually whiten teeth in just the time it takes to brush, and with no irritation.Simply brush your teeth twice a day -what you do anyway- to get a TRULY whiter smile. Made in USA.