Everything you want in a lip gloss and more. New Rich Color Lip Gloss offers the look and benefits of three products in one: the full color coverage of a lipstick, the soft shine of a gloss, and the luxurious feel of a balm. Modern formula moisturizes and conditions, wears comfortably, and lasts throughout the day without feathering. Doe foot applicator applies color smoothly and evenly. Available in shades including pale, neutral, deep, and bright options.