Heroic, forbidden, passionate, seductive and scandalous. Red, an iconic couture color, projects all of its theatrical charm in a matte, stretch-leather look that rocks. The "stretch" texture adjusts to the lips, leaving them supple, smooth and radiant. Formulated with "Colorevel" technology, Rouge Pur Couture The Mat ensures a matte, sensually sleek finish and color fidelity for a full 6 hours. Available in iconic "rock & chic" shades for all skin tones.